Say It Like You Mean It: Picking the Perfect Color!

The client may hand you a style guide for their corporate logo.. but how many times do you discuss choosing the perfect color for that " add-on" text? Your client pauses.. asks your opinion.. and then because they are unsure.. asks to think about, run it up the flagpole or otherwise sits and waffles.. Your order? Waits. 

Love this graphic that easily puts it in perspective for your client. Provide this resource - and grab your answer.  337175_391100537609894_1110464484_o

For choosing the perfect thread color hue, we have designed an awesome mobile app   exclusively for distributors ( click the link for more info or search Embroidery Unlimited in your app store) that includes digital thread card links , getting us closer to that perfect thread color. Consider the garment, consider the client, but use these digital tools to get your answer faster!~ 

 


Free Embroidery Mobile App for Distributors!

PPAI 2014 : If you are attending the 2014 PPAI EXPO , Don't miss Bruce's session on Decorating Trends: Embroidery, Laser Etch & Applique 101 

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If you are attending and would like to follow along, Download our app from the links below- to your smart phone, ipad or multi platform tablet. 

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You're Good to Go with the new mobile app from Embroidery Unlimited Inc! Quick Click Streamlined Simplicity = increased sales! Download the new app available now at the Apple App Store for iphone and ipad users, here for Android users and  here  HTML5 tablet users .

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The Embroidery Unlimited App features a Quick Click  Online Quote form - ( can also be bookmarked for use from any desktop or mobile device) fill in the blanks and hit send for a quick response, Logo Pic feature- to take a pic of a new logo for a quote or auto send one from your smart phone device, access our price lists, digital thread charts, view our generic slideshow swatch sample album or access the SanMar mobile catalog, record a voice message detailing a job and click auto send, get GPS directions to our facility, or quick click auto call. There are additional resources also found in the app to view our website, blog, follow our Facebook page, Access the PPAI member page and more!

Our goal at EU Inc, is collaboration. We want to make the distributor's job easier and work with you more seamlessly. In today's digital world, there is no need to pack catalogs and price lists for each appointment.. Garment samples might always be preferred, but as consumers become more and more comfortable consuming digital images, so do does their desire to purchase based on visual digital imagery.

Share the news, download the app, with streamlined simplicity- EU Inc. makes it easy to sell more decorated apparel on the road! 

 


Fashion Color Trends & Tools - The Pantone Color App..

 

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According to Fashion Industry Leaders.. these are the hottest fashion colors for women for Spring/Summer 2012.. ( shown left)  The Good News? Of course, the color of the year-  tangerine is front and center- the lime essence look ( top left column color) and the pink in the left column, are all new colors I have seen in industry catalogs for Spring/Summer.

The Men's Collection of hot colors ( shown below right) also is represented well in industry catalogs and color choices. In our business, you don't just have to be creative- you also have to be confident that you are knowledgeable and you need to be specific when it comes to creative campaign content and color. 

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 Pantone has created a super cool tool- the Pantone App, available in your Itunes and now at the Android App Store. For just a few bucks, the Pantone App gives you access to the Pantone library, build your own Pantone color or helps you match an client's favorite color to the existing Pantone library. You can email the color, Pantone number and information from within the app- to your favorite vendor. 

Now for an apparel decorator, this means instead of talking " blue" we are closer to talking in the same language. The Pantone/Embroidery Thread Color Match concept isn't perfect, and still requires sew-out approval- but it gets us very, very close - much, much faster!

Tools you can use! 


The Power of Price Lists and Why They Aren't Perfect...

 Although this 2012 blog post still accurately reflects our pricing philosophy, our detailed pricing info for distributors has been updated here

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With twenty plus years of embroidery expertise behind Eu Inc, I have resisted for many years, on publishing a pricelist. I've taught seminars across the country, mentored other contract embroiderers, educated promotional product distributors, sewn amazingly large orders for apparel manufacturers, licensed pro teams, celebrities and marketing and promotional companies of all shapes and sizes- and throughout all of these experiences- I have never put my pricing on paper.  Instead, I have preferred working closely with a client, quoting their project directly after seeing art and talking numbers, believing that by doing business this way I offer better service, maintain production control and am always talking apples to apples.

We are a contract embroiderer, exclusively. We never sell direct. In addition to selling contract embroidery services, we have expanded our business to offer the latest in retail inspired decorating, laser etching and laser applique. With this expansion, and because we are a SanMar PSST decorator, we have found we are gaining new clients from online marketing. And in this information age, everybody wants everything, NOW, or at least a click away. We have always been tech savvy at EU Inc., running our business utlizing new technology and embracing the new age of digital marketing. So now, due to popular demand we are publishing these pricelists , laser etch & applique, and contract embroidery. 

What these pricelists don't do- is tell our story. It's tough to communicate our uniqueness, attention to the craft, and excellence in a list of numbers. It's also tough to tell you about all the things we DON"T charge you for, while we are listing what we DO charge you for. 

The bottom line is that these pricelists are meant to assist you with the learning process, the quote process, etc. They don't tell you what we do to make your product look it's best, they don't tell you how much money we save you, or the value of creating decorated products your clients love and will want to order more of- this just tells you the nuts and bolts. 

My door is always open, and I arrive at the office early with my still steaming Starbucks drip ( with a red-eye most days..) you can catch me by phone most easily each morning. Feel free to tell me what you think, call me for a customized quote or come by and show me what you have or pick up some price list copies if needed. 

The bottom line. . these price lists are a tool for you- meant to increase your efficiency . Don't hesitate to pick up the phone or shoot me an email if you have a question..

In a recent issue of INC Magazine, the editors discussed " How to Compete on Selling Value and Not Price" and  although I can appreciate the competitiveness of any market- value, excellence, and the highest quality is what we continually strive for- and provide. 

Value we provide. Contract pricing we provide. We provide a quick turnaround with large quantities or small windows, and we always provide the highest level of production expertise. We embroider for other embroiderers, we embroider for promotional product professionals- we won't ever compete with you and embroider for your customers. 

 

 


New Foam Applique and How to Increase Talk Time With Your Customers


Photo We always have something new to talk about at Eu inc.. embroidered QR codes, technology short cuts, laser etching on new seasonal products ( think fleece everything, denim etc.. ) Laser Fabric Applique for sports, school and corporate events, now the latest is foam applique.
This new process, Foam Applique is identical to laser cut applique using fabric, but instead we utilize foam . The look is over the top in 3 dimension- and for clients that like 3d ( puff) embroidery on headwear, emphasize symbols with their logo- or are just cutting edge and looking for something new, vibrant, fun and  different- we are giving you something to talk about! 
If you find yourself competing only on price for decorated apparel, or hitting a wall when it comes to creativity- if you have a client asking " Do you have any ideas?" .. or " We need to do something different.." than this is for you. If you would like to set up an appointment to discuss new techniques, laser etching, laser applique with fabric or foam, how to sell them or putting together a sample line just email us here, to get things started. Let's give you something to talk about... 
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Leads & Lessons.. Selling Laser Applique!

Keep a look out for logo's like this, and read " How to Sell Laser Applique Apparel " .

The power of laser applique promotional apparel is the process is still so new- that most of these companies most likely have not seen their logo presented as a fashion forward, three dimensional embroidered applique. Sampling a client logo like this- would likely have a positive outcome and lead to a powerful connection.  

Here is a lead alert round up of company logo’s we have seen out and about town that would be perfect for laser applique. Since we are a contract only decorating company- we are sharing the leads. Make sure you “ like” the eu inc. Facebook page to stay in the know with future lead alerts. 

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Henkel Consumer Goods Inc. North America office is located in Scottsdale, Arizona. Henkel is the name behind some of America’s favorite brands. From Dial soaps to Purex  laundry detergents, Right Guard antiperspirants, göt2b hair styling products, and Loctite   adhesives, I wonder if the folks at Henkel have ever seen their corporate logo as an applique? 

260372_10150300959455803_73855835802_9632452_5777972_s Headin' to Kierland Commons sometime soon? This vintage feel logo would be awesome as an appliqued design.. I doubt Ashley Young owner of Chloe's Corner has ever been pitched applique. Bonus! Chloe's Corner has a tourist audience and a retail corner within.. hmmm.. what a great opportunity for one of our customers.. here's more to get you started https://www.phoenixmag.com/dini ng/food-reviews/201005/ashly-y oung-of-chloe-s-corner/

267219_10150297550520803_73855835802_9595652_7745547_s Move.com is an online leader in real estate & relocation. Based in CA, their Scottsdale office faces the 101 . This logo would be perfect for applique, and I bet this company has never seen their logo decorated as an applique. It would look awesome. Who will be the first salesman to sample it and show them?

 

252825_10150282910050803_73855835802_9490891_5478583_s Sweet Daddy Cupcakes, Food Network " Cupcake Wars" competitor opened it's second shop recently in Chandler. This logo would be SWEEEET as an applique, and the finished garments as customized as their own Sweet Daddy Cupcakes . Any of our customers want to give them a call?

 

 


4 Easy Steps to Spark , Engage & Grow Your Business


Photo It’s exciting and fresh,- and your enthusiasm can be contagious. As you educate your customer, You smile, you are focused, the positive and upbeat nature in your voice commands attention, it’s tone compelling as you explain the popularity and success with new technology mixing with promotional apparel. QR codes/ tags, laser etch visibility or the fashion appeal of applique. 

 New ideas can spark conversation. New ideas give you a reason to call that out of reach prospect, touch base with your customer- ENGAGE.  

Everyone is looking to grow their business. These 4 easy steps move you forward. 

  1. Attract: Attract new prospects. 
  2. Convert: Convert prospects into clients.
  3. Expand: Expanding existing business.
  4. Execute: Execute sales/fill orders. 

Positive, successful new trends and ideas attract attention. Giving prospects a new interactive use for promotional apparel and QR codes/tags is a great attention getting tool.

Using laser applique as a way to stand out in the call for embroidered apparel program bids is another way.  

Being the first to combine an attractive, value priced apparel product with the right decoration process and client is yet another way. You can use all of these ideas to get inspired by attending our Open House event Trends & Technology, Wed. June 15th. Drop by eu inc. between 9-11 to get informed, get inspired. 

Visit our EU Inc Open House Page for more info. Hope to see you there!

 

 

 


Interactive Promotional Apparel

Facebook_Icon250 Sell your clients on the unique, appealing concept of combining not just web addresses, or facebook url's- but now embroidered QR codes, Microsoft Tags and SMS Text Campaign Messages into their promotional apparel lines.

We can custom digitize and embroider your client's QR code or Tag, with beautiful scannable stitching and custom color contrast, i.e; famous facebook blue , color matched by thread with contrasting white for ease of scanning. Photo 

Interactive Promotional Apparel introduces the perfect selling opportunity for multiple location decoration.  The QR code/tag works well on the sleeve, hem line of shirt or even the yoke of the neck. Url's can be interchanged with these same locations accenting a corporate logo on the front of the garment. Hats, bags, and other soft goods can also be customized with interactive embroidery.

EU Inc. is a technology driven company, utilizing the latest Tajima embroidery equipment, wireless network platform and the Seit Bridge Textile Laser Machine for laser etched & applique apparel. 

Look for video, case studies and more info to be posted next week. More resources to help you sell more! 

EU Inc. is a SanMar PSST decorator, no matter the size of your order or where you are located, ship SanMar PSST to EU Inc for free. 


How to Sell Laser Applique and Make Great $$$

Photo Photo We have a growing number of distributors who are selling laser appliqued apparel- and their customers are loving the unique, new look . These same customers are taking healthy re-orders too and because we don’t want YOU missing out..Here are some tips to help you get started.

  1. Selling something something new and unique gives you a reason to start a new conversation. Pick up the phone and call that old client who may have taken his apparel program somewhere else. Chances are he hasn’t seen this process yet, and you can be the first to introduce it. 
  1. Look for for new prospects. Remember when you first got in the business? Every restaurant you dined in seemed like a new sales opportunity? That is how fresh and exciting laser applique is- because most companies have never seen their logo decorated this way. You have an exclusive to sell, a new technique they have never seen. 
  2. Look at logo’s all around you. Laser applique lets you use radically different textures of fabric to illustrate a logo. There are new prospects all around you that you can approach simply by showing them their logo in a way that has never been seen before. Look for these types of logo’s to get you started selling applique.  

    Logo’s with symbols. Any type of symbol, combined with lettering ( or not) can be       a good fit with laser applique. ( ie; The Mac Apple)  

    Word Art logo’s. Highly stylized lettering can be a great fit with applique. 

    Logo’s with a vintage, or retail appeal. 

    Logo’s with simple art element’s combined. 

    Logo's that communicate a cutting edge, hip, youthful or fashion type  feel.

   Complex logo’s that would typically require a large volume of embroidery stitches
  
( Because applique uses stitched down pieces of fabric pieces to cover large areas    with fewer stitches) 

    Dare to be different. Bidding on a new client? Make a statement by submitting     a sample of their logo using laser decoration. You will stand out , be memorable     and more than likely be the only distributor offering this process.