"In fact, the argument could be made that this is the first time-in the history of business- when consumers are fundamentally ahead of brands that serve them. Consumers are more connected, more informed, creating and sharing more."
"The challenge is that most businesses don't know how to adapt, and most people who are working for these companies don't know how to change their old ways."
Taken from the first few paragraphs in the Prelude fo Ctrl Alt Delete by Mitch Joel due out May 21.
I was quite fortunate to get a galley copy of this book back in March. Shortly after reading the book, while attending SMMW13, (Social Media Markeitng World), I listened as Mitch gave a presentation based on the tenets of his book. Fascinating and thought provoking to say the least.
We're all familiar with Ctrl Alt Delete, essentially a reset. Mitch applies this analogy as he assesses the current state of business today. He applies it first to the organization and then to YOU and the way you approach business.........most importantly the why.
The book is due out May 21.......a MUST read!!!!