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May 2011

How to Sell Laser Applique and Make Great $$$

Photo Photo We have a growing number of distributors who are selling laser appliqued apparel- and their customers are loving the unique, new look . These same customers are taking healthy re-orders too and because we don’t want YOU missing out..Here are some tips to help you get started.

  1. Selling something something new and unique gives you a reason to start a new conversation. Pick up the phone and call that old client who may have taken his apparel program somewhere else. Chances are he hasn’t seen this process yet, and you can be the first to introduce it. 
  1. Look for for new prospects. Remember when you first got in the business? Every restaurant you dined in seemed like a new sales opportunity? That is how fresh and exciting laser applique is- because most companies have never seen their logo decorated this way. You have an exclusive to sell, a new technique they have never seen. 
  2. Look at logo’s all around you. Laser applique lets you use radically different textures of fabric to illustrate a logo. There are new prospects all around you that you can approach simply by showing them their logo in a way that has never been seen before. Look for these types of logo’s to get you started selling applique.  

    Logo’s with symbols. Any type of symbol, combined with lettering ( or not) can be       a good fit with laser applique. ( ie; The Mac Apple)  

    Word Art logo’s. Highly stylized lettering can be a great fit with applique. 

    Logo’s with a vintage, or retail appeal. 

    Logo’s with simple art element’s combined. 

    Logo's that communicate a cutting edge, hip, youthful or fashion type  feel.

   Complex logo’s that would typically require a large volume of embroidery stitches
  
( Because applique uses stitched down pieces of fabric pieces to cover large areas    with fewer stitches) 

    Dare to be different. Bidding on a new client? Make a statement by submitting     a sample of their logo using laser decoration. You will stand out , be memorable     and more than likely be the only distributor offering this process.