.....has leveled the playing field for small business owners. Heck, it's changed the way we do business! Large business small business it's a new day.
A problem for most start ups and small business owners revolves around the use of scarce resources. For many it's the ultimate investment...in themselves. Additionally, for me, it was the the ultimate final exam....combining the academic & the empirical (ie; experience).
Facebook, Twitter, Ningo and bebo are just a few of the sites that allow us to assemble communities, tribes, a following. Add to this a little technology, such as a Flip video, and now you're doing marketing on a grass roots level. On the cheap. Very effective, very targeted with your message.
Fleet of foot, flexible and or guerilla comes to mind. Delivering the message with little or no staff...efficient / effective use of scarce resources and.......some excitement!
stay on the offensive and celebrate the victories...........