Reading materials..........

Returning home from the PPAI EXPO I was greeted with a few choices in reading materials.

Fascinate: 7 Triggers to Persuasion and Captivation by Sally Hogshead is featured in a column (pg 20)in the February 2010 edition of INC magazine. Timely in that she spoke at PPAI EXPO just the other day. Great presentation and quite lively.

Finally received the anxiously awaited arrival of Seth Godin's new book LINCHPIN. Got through the introduction before falling asleep. The last paragraph was of the introduction was profound in it's simplicity. Looking forward to reading today.

The other book that arrived was the revised edition of WORD OF MOUTH MARKETINGby Andy Sernovitz. I've been a hugh proponent of WOM for a very long time. The advent of Social Media Channels coupled with effective use of WOM makes it possible to achieve greater success in your marketing efforts.

I'll spend several hours today getting into LINCHPIN.

stay on the offensive and make a difference.......