......from The On-Demand Brand authored by Rick Mathieson.
"Call it the digital generation.
The websites are so twentieth-century generation.
Th iPhone toting, Facebook-hopping, videogame-fragging, Twitter-tapping, I-want-what-I-want, when-where-and-how-I-want-it generation.
By whatever name, today's marketers are desperate to connect with an ever-elusive, increasingly ad-resistent consumer republic.
And they're quickly discovering that the most powerful way to accomplish that is through blocbuster digital experiences taht say goodbye to "new media," and hello to "now media."
