Cover of Rework
...... on page 141 of the book REWORK (co-authored by Jason Fried, et al) one is invited to take on the competition. Of all the great observations contained in this book this one point is profound.
"If you think a competitor sucks, say so. When you do that you'll find that others who agree with you will rally to your side. Being the anti _______ is a great way to differentiate yourself and attract followers."
Several great examples are cited concluding with the following.
"Having an enemy gives you a great story to tell customers, too. Taking a stand always stands out. People get stoked by conflict. They take sides. Passions are ignited. And that's a good way to get people to take notice."
Given the events of last week don't you think the time has come in the Promotional Products Profession?
