business 101

Food for thought .........

....as we begin 2010.

Ponder, if you will, this closing paragraph from SIX PIXELS OF SEPARATION (Mitch Joel).

" Six Pixels of Separation is not about how you connect your business more efficiently in these online channels to be successful. It's too late for that. We are all intrinsically connected. In this world of interconnectedness, the bigger question is, how are you going to spread your story, connect, and add value to your life and the people whose lives you touch? How are you going to explore your network to grow your net worth? How are you going to dd tremendous value to a brand, product, or service that can always be made cheaper and faster by someone else? How are you going to connect and stay connected?"

A daunting challenge? What choice do you have?

OK, so here we go.........

....into Business 2010!!!!! I can hardly wait for tomorrow morning to get here!!!! Starting off with a swim @ 0600. Off to school with Ollie at 0730 then on to the office. Let the GAMES begin!!!!!

Lots to do this week in preparation for next week's PPAI EXPO. I'm looking forward to the meetings, a couple of presentations, a few conversations, some interrogations, etc. Good old fashion FUN!

Sadly, trade shows have become "commoditized".

stay on the offensive, have fun and make a difference!

It's officially over.............

....2009 that is.

Personally and professionally, 2009 was a good year all things being equal. The fog is clearing, if you will, and the playground is taking shape. From a business perspective I'm excited as we move into 2010. In times like these, executing the obvious to survive is passe. The excitement of what is possible gives one the courage to embrace and leverage change. Real change, re-inventing, re-imagining and tossing the status quo. 

Dysfunctional governments are what will stymie the global economy. Like many, I too believe what we have in Washington is not what the founding fathers envisioned. Never before have I encountered so many organizations, groups and stakeholders imploring the citizenry to contact their Congressional delegates to voice concern / opposition. Obama was correct by campaigning "yes we can". However,  those inside the Beltway aren't WE, they're THEM.

It's not so much about where we've been as it is where are we going! So as the New Year begins -resolve to stay on the offensive and make a difference!

 

HAPPY NEW YEAR

Twenty years........

.....that's how long I've been running my own business. The first five years tend to be crucial to a start up. My so called final exam began in 1989 bringing both academic and professional experience to the table. Nine years later, having sold, I moved to Az. and knowing only my wife I invested in another start up. The rest as they say is...........

The similarities in both ventures are striking. Having never operated a business (naivete) before is much like operating a business in today's economy. Once you get by the idea of the economy you realize you're right back where you started. The exception is you tend to be wiser (experience). 

Owning a business tends to be 24/7.

The worry is offset by the excitement of it all. These are exciting times!!!!!

As one year draws to a close and we begin anew take comfort in that excitement. Be inspired, embrace change, make a difference.

Perhaps you'll join me and several thousand of my closest friends at EXPO 2010 sponsored by PPAI. The week of January 10th @ The Mandalay Bay in Las Vegas! I'll be looking for you!

Santa Claus came......

...to the house the other night!! For REAL just ask my daughters Olivia and Zoe.

Santa coming to the house has been a tradition in my family since the mid-forties. It strted with my uncle and through the years has been played by me, a cousin, a brother in law whom ever was around to make it believable.

This year my wife was worried that Olivia (9) was catching on to the whole thing. So we got them to sleep and waited for a couple of hours. Then I sprung into action donning my suit, a grand one at that, and lowering the lights I took my place close to the tree. My wife awoke Zoe first who then woke Ollie. Together they walked to the end of the hall way just enough to see the FAT MAN. Excited and shaking with nervous delight they whispered to one another and just as quickly went back to bed. Mind you not to sleep. For the next several hours my wife and I listened as Ollie begged Zoe to arise and let the fun begin. Zoe's final rebuke "be quiet and go to sleep". Finally, at 4 am, it was time to celebrate Christmas.

At first light, with all the gifts opened, I went out to retrieve the newspaper and what did I see. The markings left by Santa's sleigh and his reindeer. There were marks made by the sleighs runners along with hoof prints and oats scattered about. As if the girls would need further confirmation that indeed he had come.

All things being equal, the scene was priceless! The memories will last forever as will the video.

Looking forward to 2010.........

Information overload........

........now that's an understatement!

I spent about an hour this morning cleaning emails off the server. OK, it's my own fault. I tend to save too much stuff thinking I'll come back to it over and over again. The emails saved for business are the CYA variety. "Evidence", if you will, in that never ending what if a mistake was made on an order.

I also spend in an inordinate amount of time "unsubcribing" to unsolicited mail. It's woefully obvious that too many folks send/receive too much information.

I suppose I should go to my RSS feed as well. I tend to accumulate stuff there as well. The saving grace is that I only follow a few feeds. Can you imagine, given all of the blogs out there?

And now the push is on to embrace/engage with Social Media.

stay on the offensive and celebrate the small victories.........

What's 2010 going to be like.......

...is a question being asked of many this time of year. The answers range from serious to, well, delusional.

First of all people take themselves too seriously when asked to respond to a question like this. Most will state the obvious in an attempt to sound bright. Few will have an original thought. Wait, I take that back, it's all original however shallow.

Bottom line...there's only two kinds of forecast lucky and lousy! Matters not whether your the CEO or the Receptionist.

Don't believe me? Do you foresee the 08-09 free fall? Proactive or reactive? If you were really good your model would be lean, flexible and agile.

stay on the offensive and celebrate the small victories...............

I'm conflicted.........

I'm not really. My loyalty is steadfast. A man's (woman) as good as his word.

Given the advances of the internet one group is extremely vulnerable. Throwing resources at issues, mimicking the competition and looking more like a follower than a leader. Pandering to ego.....

Oh, the evils of competition.

stay on the offensive and celebrate the small victories................

Own the room...........

.........that's the advice I give to people less experienced at public speaking or presentations.

Over the years I've had the opportunity to give presentations to groups large and small. I'm always looking to improve content and my delivery. I've concluded that the more successful presentations are the result of preparation (content) and a mind set (delivery). As people begin to fill the room I walk around and engage the audience. It gives me a sense of whose in attendance and it also allows me to be at ease further demonstrating to the audience that I'm approachable.

The transformation (mind set) is complete as I begin.......

"Welcome to my room".

stay on the offensive and celebrate the small victories...............

The ECONOMY has become..........

......an excuse. A crutch if you will.

I was speaking with a colleague the other day. She recently lead a brainstorming session. The group was exploring ways to increase business in 2010 and they weren't allowed to mention the state of the economy.

Think about it. Regardless of the economy you still have to conduct business. When things were going well did you really pay attention to the economy? Probably not. So why pay attention to it now? It's like the jobless rate. It's irrelevant.

The challenge is to satisfy your clients needs.

stay on the offensive and celebrate the small victories............

Any powerful or compelling......

....emotion or feeling. PASSION.

Now there's a word, emotion. We've all experienced emotion. Fear, hate, excitement, sorrow and exhilaration for a few. What about Passion?

Yes, you've experienced that as well. It tends to ebb and flow.

It's the stuff that keeps you going when you think you can't. You summon it to overcome, seemingly, the impossible. Passion leads confidence. Confidence feeds achievement and success.

Stay passionate.........you may be surprised how far you roll.

stay on the offensive and celebrate the small victories.........

 

Social Media and the.........

....."clearinghouse" effect. Creating community requires one to become the "go to guy/gal" within that community......that notion of expertise = value.

It's about "creating content"......key word creating. Original thought not shared commentary.

You'll go more places, do more things and elevate your game if you create.

 

 

stay on the offensive and celebrate the small victories......

Believe......

.....such was the backdrop on the face of Macy's store during the annual Thanksgiving Day parade. With two small children, especially given the season, I'm constantly reminded to BELIEVE. Each evening I listen intently as my girls share and debate the existence of Santa and does Rudolph really fly??? Funny stuff after a challenging day at the office.

As a small business owner, regardless of the economic climate, you'll be continually challenged. Amazingly, and at times with wonderment, you'll revel in your uncanny ability to conquer (win). Should you falter (lose), you'll pick yourself up and eventually win. Concluding that you never gave up on the task (dream).

More simple........you believed....in yourself, in your vision.........

ps: Seasons Greetings!

stay on the offensive and celebrate the small victories..............

Getting connected is.............

........the easy part. Content, communication and collaboration require the heavy lifting.

Your only limitation..............imagination!

stay on the offensive and celebrate the small victories....................................

"it's nothing personal.......

....it's just business." I read this line in the Acknowledgments section of Mitch Joel's book Six Pixels of Separation. I would have to agree with his explanation as well. We spend an inordinate part of our day striving, most often together, in search of achievement. Achievement of the organization's stated goals or for that matter on a personal level. You are required to bring your best, the A game if you will and that's personal!

As Mitch says......"Thanks for taking it personally."

stay on the offensive and celebrate the small victories..........

"Why does it always have to be your..........

Image by JHSUM via Flickr

way?" such was the retort from a supervisor, under duress she was, when I proposed a new way of doing things. CHANGE

There's always a better way of doing things, ALWAYS!

In my corporate career I was always all to willing to criticize, because it was easy, but more importantly offer several alternatives. All of which were up for discussion including criticism, skepticism and applause! The most notable outcome was meaningful discussion and , if you will, brain storming.

Mission accomplished. Dialog.

"You don't have to like change to take advantage of it." Seth Godin, (www.sethgodin.typepad.com) Beware of Trade Guilds.......March 2009  

An EXPERT I'm............

.....not! Sorry to disappoint. In my teaser I refer to myself using the term EXPERT.

Success is an interesting elixir. Successful I've been. An abject failure for sure. A student of the sublime making sure never to take myself too seriously. Wise I wish to be, however, I feel as though wisdom escapes me. All the while, apparently, wisdom comes to others more easily. About all things I'm passionate. Without passion life would be far less interesting.

Success is the culmination of manythoughts, words and deeds. It is a continuum, a work in process, a trial and tribulation. Not for the weak or faint of heart but for those willing to persevere and see it to fruition.

stay on the offensive and celebrate the small victories..............

 

 

 

It all starts..........

.......with an idea.

A business starts as an idea. We've all been there.

 Many years ago I began running. Long before it was popular and in a most peculiar place. The flight deck of an aircraft carrier off the coast of Vietnam. After a long grueling day of work on the flight deck I would change and begin my up and down....some 900+ feet, from stem to stern,  in either direction dodging aircraft being placed for the next day's missions. I continued, to this day, to run daily in civilian life. In 1976 Bill Rogers and Frank Shorter brought home the Olympic gold & silver. In 1977 the NYC was going to break the confines of Central Park and run through the five boroughs of New York. Shorter, Rogers and most Olympians were to run the inaugural event. As I watched them run I was inspired to join them. However, the odds were against me. Unlike them, I'm 6 ft 3 inches tall and weigh 203 lbs. hardly made to go the distance. However, beginning in 1977, and for seven consecutive years, I ran and completed the NYC Marathon. Over the years there were many many races used as training runs in addition to a daily regime. Gladwell, in Outliers, is correct as it relates to repetition and the miles upon miles will attest to this.

I was at the beginning of the running boom. I had an idea, vision and youthful enthusiasm. I was a participant and could relate to my brethren. From a business perspective I was quite inexperienced. I researched franchises but the stumbling block was money. I didn't have it and didn't know where or how to get it. Oh, how times have changed.

stay on the offensive and celebrate the small victories................

Simple, I'm all about............

........simple. Not complex, complicated or complex.

The view from 30,000 feet, more often than not, obscures the view from the ground. As a leader be keenly aware of micro managing........all too often that's you're problem. Especially tough for an entrepreneur!

We, you and I collectively, tend to over think, over react and simply miss the point.

stay on the offensive and celebrate the small victories.............

Business and Blogging......

....the following was my second post in April of 2005.

"New to blogging it's easy to see the value of this medium. Blogging, like the Internet, is changing the way we do business. For those, like me, whose business is service related there won't be a need for a website. The blog is much more powerful, much more user friendly and less expensive in the long term. The immediacy of the medium is a very strong attribute. On the downside blogging requires a commitment of resources, mainly time, and regularity in order to remain relevant. Long live the BLOG."

How far we've come......so the question, Is Social Media a fad or does this horse have legs?

In a recent session Giovanni Gallucci, the Social Media Expert, explained just how quickly <A class=zem_slink title=Facebook href="http://facebook.com/" rel=homepage>Facebook</A> was populated. Even more surprising were the numbers and how quickly Twitter was becoming a household name. Nothing new here, the tools have changed the game for everyone.

Businesses, large and small, will continue to increase spending and participation in Social Media. There is no choice. What other way can you effectively and efficiently influenceyour community (aka customers)?

Long live Social Media................

stay on the offensive and celebrate the small victories...........

Getting information on the........

Image by Linda Nowakowskivia Flickr

....competition is fairly easy.

 Writing a business plan for a start up or maybe just doing a SWOT assessment you'll like to find out how you stack up to the competitio. At first it may appear to be a bit overwhelming but it's not. Soon you'll  be comfortable with gathering said info and actually find it somewhat exciting.

The easiest and most obvious,way, of course, is using Google. Whether it's adword search, analytics or websites simply type in what you're looking for and let the fun begin. As an example, yesterday I visited a competitors website. These days everyone has a website, no? In any event, as I went through the pages I was able to able to get information about their vendors. Not to mention their list of clients proudly displayed bbehind the tab "CLIENTS"! A few weeks ago I visited another site and was able to figure out how to reach one of their clients. An email and a couple of days later that potential client was in my office. At the very least I was able to get information and perhaps a new client as well.

In addition to using the usual tools another effective approach is simply to ask. Call, visit or contact a competitor and develop a relationship. You'd be surprised how welcoming some folks will be. Heck, when I opened my doors here in Arizona several of my competitors brought work to me just so they could see my operation. Too funny.

 Soon, with the rise of Social Media, nothing will be sacred.........

So you've got the internet and all ya gotta do is ask! Doesn't get any better than that.

stay on the offensive and celebrate the small victories..........

The art of ........

Image via Wikipedia

 ...running a business is just that an art.

The organization is made up of many movingparts. Whether you're by yourself or your a captain of industry there's a plan that is executed and adjusted as feedback comes in. Liken it to a real life chess game where thinking and cunning are as required as if you were confronting an opponent across the table. Consider the global marketplace and the thought of it all can be overwhelming.

While the big picture is relevant the only real concern should be a shorter vision as in right now. What are the tasks that have immediacy and what resources are available to achieve results. All the time thinking ahead.

When asked about the number of employees I have I say, "I don't know until they show up each day.

But how do you explain a Bachelor of Science in Management????

Are we having fun yet?

stay on the offensive and celebrate the small victories..........

I

On the way to work......

...this morning I got excited! Not about going to work but at the realization that a decision I made was actually going to pan out. Yet again.

A few weeks go I attended a conference and in the course of that conference I sat in on a panel discussion by industry leaders. They were questioned and offered opinion upon opinion. The best they offered was the obvious. Business is off and the response is cut expenses. We all know the quickest way to the bottom line is through people as in layoffs. No mention of proactive strategies just cut expenses!

Conventional wisdom dictates that when the economy declines you need to be more proactive in all aspects of your business. 

I was looking for a game changer but something that complimented what I do. Many of my colleagues were turning to direct to garment digital printing. The barrier to entry was minimal so you can imagine how many folks went that way. Laser decorating had a higher barrier due to the cost of the equipment. However, as I suspected, it brought about an increase in embroidery and opened up new markets. The learning curve has been challenging but it appears as though we're headed in the right direction.

While business was slowing, throughout 2008, no one could have seen what happened in early 2009. For all intents and purposes business came to a halt. As it turned out we were already in a recession but no one had the courage to mention that.  It's clear that the economy is now moving in the right direction.

So it was, this morning, when I realized that I had followed the conventional wisdom and put my business in a position to capture market share and prosper.

stay on the offensive and celebrate the small victories................

Feeling left out.......

Image by mfinleydesignsvia Flickr

.......because Web 2.0, AKA Social Media, is rather challenging!

RELAX.

 As usual, when it comes to technology, most of you (you and me) feel challenged. 

As in the Pareto principle, 80-20%. For example 80% of sales comes from 20% of your clients. In the world of Social Media there is the 1:9:90 rule.... "The 1:9:90 rule states that 90% of all users are consumers, 9% of all users are curators and only 1% of the users are creators."

1% are creators????

You can do better than that! Get busy sharing your content, community, and collaboration! 

stay on the offensive and celebrate the small victories..............

"Social media is......

Image by Gauravonomicsvia Flickr

.......all the rage."That was a line in an email I recently read.

C'mon on you can do better than that!

Social media is nothing until you engage and become participative. Imagine going to a networking function and standing there doing little in the way of interacting. With Web 2.0 tools the game changes dramatically in many ways.

Time to get busy..........

stay on the offensive and celebrate the small victories...........

How many times have you.........

Image via Wikipedia

......said  "in hindsight" as if to explain away a poor decision / outcome. It's tough to argue with hindsight being 20/20.

Decision making is a process. We're confronted with a problem, an opportunity or some situation. We go about gathering information and then a process of discernment in the hopes of achieving the desired outcome. What's interesting about all of this is the psychology of it all. The way the decision is influenced along the way by our own preconceived ideas and idiosyncrasies. Multiply that by the number of individuals involved in the decision making process and you see where this is headed.

Try as we may it is nearly impossible to maintain objectivity. In the end the decision you reach is tenuous at best. The outcome is predicated upon the commitment to the cause by the various stakeholders.

Clarity of purpose and decisive execution will trump hindsight every time. 

stay on the offensive and celebrate the small victories......

The customer is always........

........just that, the customer.

I could never really get my arms around the idea that "the customer is always right." Many years ago an article appeared in the Harvard Business Review that spoke to this issue. The details escape me however I noted enough to lend legitimacy to my position on the subject.

Many people give lip service to the relationship between merchant and customer. Some merchants bend way over, some bend mildly and there are those who feel entitled. The same can be said for customers. Their are those that work with you, some who tolerate you and then others who simply think "you should be so lucky to have my business!"

There was a time when one might scoff at the idea of firing a customer. 

stay on the offensive and celebrate the small victories........

Jack be nimble, Jack be.............

Image by mtsofan via Flickr

..........nimble, flexible and quick!

Sounds simple & straight forward but why don't more organizations sign on to this idea?

Well, maybe they do. Productivity in this country has increased dramatically over the years. Doing more with fewer....is it any wonder that the unemployment rate has risen. It's not just the economy!

Regardless of the discipline, within the organization, the processes to conduct business must be streamlined, lean. How many hands touch a work order, a PO or an invoice?

Simple thought.....you would think.

stay on the offensive and celebrate the small victories..........

Old dog........

........new tricks. It's not very often that I pay attention to my age. Seems as though that was always the problem. Too often, it seemed, people were telling me to grow up. Now that I am what is there to do? Recently,I realized that I've been in the Business world forever. Especially if you count my earliest jobs such as a newspaper carrier, a deli clerk, etc. Most of these jobs I found to be challenging but more importantly fun!   

Owning a business has been the best of all worlds. More evident now than at any other time. The excitement is palpable. While running the day to day stuff we owners also have to ponder the future. Where are we going, what's the best way to get there, how am I going to do that? The list goes on and resembles, in some cases, a "bucket list".

Today a client stopped in and recounted her lunch meeting. There was a panel discussing social media. She was quite animated as she spoke of the possibilities. She doesn't blog, rarely Twitters but has a great website (www.ctdpromotions.com). But she gets IT! IT being the power and possibilities of embracing change! 

Old Dogs can become new again.........embrace change.

stay on the offensive and celebrate the small victories........

It's not easy being...........

.....being on the Board of Directors of a non-profit association. Reading between the lines make note that it's a volunteer position. I have the good fortune to serve on the Board of Directors for the Promotional Products Association International (PPAI). The Board is very well equipped to meet the challenges facing our profession. The economy, political agendas that could ban our participation in markets and the never ending challenge of providing members goods and services to name but a few. The association staff is unquestionably the BEST at what they do.

Yesterday Seth Godin www.sethgodin.typepad.com  blogged about non-profits and earlier this year he had a post about Guilds. From my perspective these were very compelling entries. Association management staff and BOD's work tirelessly to do good for the organization. However you can't please everybody. It's rather fulfilling when as a group we debate, challenge and agree to disagree. In the end speaking with one voice and committed to giving our best.

It's difficult, in these challenging times, to convey the significance of accepting change. It's unacceptable to stand still yet I'm often surprised by those fighting to maintain the status quo.

stay on the offensive and celebrate the small victories......

"You Lie".......

.......and the truth will set you free!!!

C'mon we all know politicians play fast with the truth. Statistics lie and liars use statistics! Why should we be appalled at this type of behavior? This is what you elected to represent your interests at various levels of government. Notice I didn't use the word leadership. In government seniority equates to leadership and that right there is a recipe for failure!

Would you run your company that way???

stay on the offensive and celebrate the small victories............

The business cycle explained........

...oh not by me! That's not in my job description.

 Not to jump the gun. believing in the "U" not a "w", it looks as though the recession is easing and things are headed in a positive direction. There are certain things to be looking at in terms of your business. Of the four phases that make up the business cycle it's safe to say we're in Late "D" approaching "A", the recovery. You'll continue to be conservative in most matters. However optimism, cautious or otherwise, begins to spread throughout the organization. You'll continue to be efficient with expenditures while at the same time developing long term plans. Perhaps looking to increase market share through acquisitions using the recent pessimistic conditions to your advantage. You've "survived" and now it's time to position the organization to move through the recovery phase and into prosperity.

As a small business owner I've felt your pain. However, early in my corporate life I was fortunate enough to have seen the value of LEAN. These hard times have awakened me and as a result my organization is in a better place. Cautiously optimistic and excited about the future.

You should be as well.

stay on the offensive and celebrate the small victories..........

Because it's the ........

.....right thing to do.

Politics in general are, at best, a calamity. Used to be the best and brightestwere called to this honorable chore. Oh how times have changed.

Story in today's Az. Republic talks about Republicans filing a suit against two Democrats who have violated the law that states you must resign your current office once you make known your plans to run for another office. Seems reasonable that you should follow the rules. Neither of the Democrats, the state's Attorney General nor a state legislator seem inclined to follow the law. Next comes the story of a Republican legislator who is running for the State Senate and when questioned as to whether he would follow the law and resign his current seat he replies "why should I ?" Citing the democrats reluctance to do so.

ALL to often truth, honesty and integrity are a matter of convenience. There's something to be said about the saying: "and the TRUTH will set you free".

Make the truth a cornerstone in everything that you do.

stay on the offensive and celebrate the small victories

The power of........

Image by steven w via Flickr

community. My oldest daughter started fourth grade a few weks ago in a new school. Olivia is a smart kid unfortuantely she has a rare genetic disorder. The public school, excelling at teaching despite Arizona's lack of funding, is just that, public. As parents we decided to enroll her at a catholic school. There was some adjusting to the new setting but it looks like our decision is beginning to pay off.

The other night my wife went to the orientation and upon her return home shared the information with me. In our conversation she repeatedly used the word community. The schools philosophy is to engage the school's community. Not simply the student but the student's family as well. COMMUNITY. Hilary Clinton called it a village. Call it what you will. Just recognize the power of doing business with like minded people. Understand and excel in understanding the dynamics, become known as an expert providing creative solutions and be visible.

stay on the offensive and celebrate the small  victories........

Education is the ........

.....root of all evil! That was the topic I chose in a college class many years ago. One can argue either side rather effectively but who really cares.

Last week I attended the North American Leadership Conference sponsored by the Promotional Products Association International. It was the most exciting conference that I had attended in a long time. Business owners and high level execs gathered to network, discuss issues and learn. There was a leading economist who walked us through the current economic conditions and his forecasts going forward. Now there are only two kinds of forecast, lucky and lousy, so I was a bit skeptical. However this guy was quite convincing. Track me down in 2028 and we'll see just how good he was.

The second day I spent some 4 hours or so with Giovanni Gallucci THE Social Media Expert. Twitter, facebook, diggs, adwords, search engines ......a crash course in the whys and how to's associated with achieving social media excellence. Remarkable in every way.

Technology continues to empower us. Be it on a personal level or in business. We, as individuals, have at our finger tips such powerful tools. There are no excuses for not embracing technology. All too often folks tend to claim ignorance and defer to the younger people.

All too often that attitude is simply not acceptable.

stay on the offensive and celebrate the small victories

How much business....

.......are you actually doing via your website? Are websites a requirement ? It would make sense if you're selling a commodity and you simply want to control costs. Websites don't make sense if you're looking for client engagement and participation.

The days of casting a wide net, in terms of marketing, should be over. Doubling your efforts with the status quo does not work.

Think about this......Can you be as effective in your marketing efforts by simply having a blog, a permission based e-mail effort, a YouTube channel and a twitter account?

I don't know what you're spending on marketing your website etc. but blogs, email, youtube & tweets are far less expensive and much more effective.

stay on the offensive and celebrate the small victories...........

Social media.......

.....has leveled the playing field for small business owners. Heck, it's changed the way we do business! Large business small business it's a new day.

A problem for most start ups and small business owners revolves around the use of scarce resources. For many it's the ultimate investment...in themselves.  Additionally, for me, it was the the ultimate final exam....combining the academic & the empirical (ie; experience).

Facebook, Twitter, Ningo and bebo are just a few of the sites that allow us to assemble communities, tribes, a following. Add to this a little technology, such as a Flip video, and now you're doing marketing on a grass roots level. On the cheap. Very effective, very targeted with your message.

Fleet of foot, flexible and or guerilla comes to mind. Delivering the message with little or no staff...efficient / effective use of scarce resources and.......some excitement! 

stay on the offensive and celebrate the victories...........

"Afterall who..........

.....would want to read anything I wrote". If I hadn't been sitting on the floor that comment, by Guy Kawasaki, in a recent webinar would have floored me! So it was refreshing to hear a legend, if you will, articulate  what I fear most as I contemplate blogging. What is it that I say could possibly interest someone to read my blog and how am I to build a following?

There was a time in my life when I kept a journal. Much like seeing a professional keeping a journal allows one to collect their thoughts and deal with things. As a small business owner I don't have a staff to help in putting forward ideas and action plans etc.......so blogging, at times, is cathartic.

So, hopefully, the inspiration to continue comes from people like Guy or perhaps from the comment I received to a post a few weeks ago....."don't stop blogging, good logic, good exercise=good business"

stay on the offensive and celebrate the small victories.........

When does Social Networking.........

......differ from Social Networking? Or does it ? Some months ago, in light of business conditions, I was speaking with a colleague who was off to do something he hadn't done in years. Attending a meeting of a business networking group in hopes of generating business. Early in 2008, with an interest in Web 2.0, I attended a presentation about Web 2.0 techniques and applications. By a show of hands the audience was clearly defined by generation when it came to knowledge about the subject and the tools employed in pursuitt of Web 2.0.

Fast forward....today Web 2.0 is being defined by that buzz word...... Social Networking. The idea of social networking has changed, If ever so slightly, in that you can build a place for "communities", tribes or stalkers.

The significant difference is the introduction of the various tools, digitally based, that allow participation in such communities. Not only is it efficient to participate it can be much more effective. Blogging and applications like facebook and twitter demand engagement and participation both on a personal / professional level and for some as a consumerer. Did you know that Coke's fans on facebook outnumbered those of Pepsi?

stay on the offensive and celebrate the smalll victories...........

I'M.....

 

 

….back! Not that I’ve ever left just haven’t posted in some time. Finding the time for this exercise is the problem.

 

As I mentioned 2-3 posts ago April was a good month. May and June came up just a little short of my expectations. Those shortfalls tend to tug at one’s confidence and optimism. For many the American spirit is indefatigable. The mental composition of a small business owner can easily withstand the many challenges of the current economy. I use the word current because doing business, as we know it, has changed so dramatically. But then again has it????

There are still the wants and needs in the marketplace. Order frequency and size may now be different. Competitors, in terms of the numbers, have increased but what of the quality of the competition?  Marketing is still required but with the advent of Web 2.0 tools (aka: social networking) it is becoming more efficient and easily more effective. The idea of “community” becomes much more powerful when conducting business.

 

There are certain guiding principles  in business that one never abandons in order to achieve goals and to maintain the direction of the organization. Things like, Cash is King, Profit Maximization and No Guts, No Glory!!!

 

It’s much like learning to fly. As a student pilot my flight instructor was keen on two sayings……..first and foremost regardless of ALL else…”fly the plane”….secondly, situation permitting, “what’s happening next?”

 

In business, as in flying, you should run the business and think about what might be happening next.

 

 

 

 

 

Stay on the offensive and celebrate the small victories………

 

Consistency................

......builds confidence and confidence builds success.

Unfortunately the pursuit of consistency has it's challenges. Think about it........anything that you've ever achieved has required a level of consistency. There isn't a profession / activity where this isn't the case.

THE ECONOMY IS MOVING..........

.......OR IS IT?? WOBBLING?

NOT to jinx things but from my vantage it would appear as though there is an "up tick" in activity. For the past several weeks established clients have been increasing their order volume and the order size is shifting to higher quantities. There's excitement all around. Challenges too as we try to meet increased demand with a smaller staff.

Small victories abound as well. Over the past several weeks I've been able to "pick up" several new clients that represent rather significant potential. As usual the result of effective "word of mouth" campaigning. Marketing is fun. Don't be so serious have some fun with creativity!

The economy is moving after......slowly but moving. Collectively we should do our best to keep it going...........

"stay on the offensive and celebrate the small victories"