business 101

"..In the next five years,

....odds are that one out of three of you won't be around." 

"In fact, the argument could be made that this is the first time-in the history of business- when consumers are fundamentally ahead of brands that serve them. Consumers are more connected, more informed, creating and sharing more."

"The challenge is that most businesses don't know how to adapt, and most people who are working for these companies don't know how to change their old ways." 

Taken from the first few paragraphs in the Prelude fo Ctrl Alt Delete by Mitch Joel due out May 21.

I was quite fortunate to get a galley copy of this book back in March. Shortly after reading the book, while attending SMMW13, (Social Media Markeitng World), I listened as  Mitch gave a presentation based on the tenets of his book. Fascinating and thought provoking to say the least. 

We're all familiar with Ctrl Alt Delete, essentially a reset. Mitch applies this analogy as he assesses the current state of business today. He applies it first to the organization and then to YOU and the way you approach business.........most importantly the why.

The book is due out May 21.......a MUST read!!!!

 

 

 

 

Related articles

Get Ready to Reboot Your Life

Why Things Catch On | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image

Diversify or die....

Social Media and ROI......

"Sorry. Here's the thing.

"Industries where everything is seen as a commodity- are that way because the industry wants them to be that way. People in an industry either work to be just like everyone else but cheaper, or they work to be different from everyone else. And the second one is a lot more rare." - Seth Godin

So began the Promo Kitchen podcast with guest Seth Godin( PK #33). This is a fascinating conversation in that our hosts, Mark Graham and Bobby Lehew asked very pointed, industry specific,  questions. Clearly the promotional profession is undergoing change. The current model (supplier / distributor /end user) is certainly suspect as a result of the internet. However, in this compelling remark Seth mitigates the concern. "If we're talking about long-term customers, the challenge you've got is simple, which is,can you keep the people you have and engage them so that they bring in their colleagues? If that happens, then the Internet is your friend."

There's no denying that buyer behavior is changing. Some would claim that the "decision journey" is being heavily influenced by price. A reasonable assumption perhaps. Recommendations from peers, "tribes" and "influencers" are shaping more and more buying decisions NOT price. Who knew? ..Word of mouth marketing endures.

Toward the end of the podcast a listener asks about diferentiating oneself. SG responds: "the whole key of differentiation is, you need to be able to sell this sentence and say this sentence and have this sentence be true.We will sell you something no one else can sell you. And if you can't say that don't be surprised if people are going to send you an RFP."

This was a remarkable conversation. These were just a few personal take aways. I highly recommend this particular podcast. I would also encourage you to subscribe / contribute to PROMO KITCHEN. The future is all about unconditional collaboration!  

Your thoughts?

 

 

 

Related articles

Rework........

Marketing is Dead.....

Seth Godin: Why Small Businesses Fail

Seth Godin on The Icarus Deception, risk-taking and why it's better to be sorry than safe [Video]

Inspiration and............

..........encouragement are easy to come by. If only we look around and, to some degree, surrender.

 Brene Brown has spent many years researching the dynamics involved in our need to connect. Understanding shame, vulnerability, courage and authenticity are key in coming to  a more meaningful existence.

Suzanne, wife,  mother and the love of my life, chronicles life's twists and turns as the parent of special needs kids. From experience we know growing up has it's challenges. From experience,  these kidz are an inspiration. 

Cab Driver , until last week, was the last post made here. That was in May 2012. Last Friday, just before leaving the office, an email indicated that this post had received a new comment. The comment read: 

SethG said...

A great story about the human spirit and hard work= success. Basic but true..keep telling your story.

 

 

Encouragement when least expected!

Marketing is Dead.....

 

 

 

....read the title.

I came across this post & podcast @ the Six Pixels of Separation blog last month.

I couldn't agree more. More and more, across the various disciplines, business is undergoing change.Rethink, reimagine and make art are redefining how we do business.  

 Take a few minutes, the conversation and data are quite compelling. Take a moment to read / listen and join the conversation. Let me know what you think.

The original post by Bill Lee can be found here........marketing is dead.

The podcast is available here........

 

 

Related articles

Ponder this.........