business 101

Inspiration and............

..........encouragement are easy to come by. If only we look around and, to some degree, surrender.

 Brene Brown has spent many years researching the dynamics involved in our need to connect. Understanding shame, vulnerability, courage and authenticity are key in coming to  a more meaningful existence.

Suzanne, wife,  mother and the love of my life, chronicles life's twists and turns as the parent of special needs kids. From experience we know growing up has it's challenges. From experience,  these kidz are an inspiration. 

Cab Driver , until last week, was the last post made here. That was in May 2012. Last Friday, just before leaving the office, an email indicated that this post had received a new comment. The comment read: 

SethG said...

A great story about the human spirit and hard work= success. Basic but true..keep telling your story.

 

 

Encouragement when least expected!

Marketing is Dead.....

 

 

 

....read the title.

I came across this post & podcast @ the Six Pixels of Separation blog last month.

I couldn't agree more. More and more, across the various disciplines, business is undergoing change.Rethink, reimagine and make art are redefining how we do business.  

 Take a few minutes, the conversation and data are quite compelling. Take a moment to read / listen and join the conversation. Let me know what you think.

The original post by Bill Lee can be found here........marketing is dead.

The podcast is available here........

 

 

Related articles

Ponder this.........

Cab Drivers.....

.....we all have a story.

Recently, while on a business trip to Texas, the bellman hailed my cab for the ride to the airport. Like many I was excited to be going home.  Settling into the back seat I replied to the drivers query with a simple, "airport please".

His accent was obviously foreign and being curious I asked......What country are you from? There was a long pause as he collected his thoughts. Profound, simple and to the point was his response. "I'm an American." Pause. "America is the land of opportunity....you can be whatever you choose to be in America."  

 He continues...."I'm from Eygpt."

 "So how did you arrive in America?" "I bought a one way ticket to New York in 1973. I didn't know anyone. I didn't know what I was going to do. After a very short time I called a friend in Texas and spent my very last money for a ticket to Texas. I began washing dishes and worked for more than 3 years without a day off". From his tone it was clear he enjoyed that day off! 

 He continued, "Those born here take things for granted."

This gentlman went on to a successful career in the printing trade and was now retired and filling his days driving a cab.

It was a brief encounter but quite profound. The rest of our ride was in silence as I looked out the window enjoying America the beautiful.....aka Texas!

Another window into to the human spirit..........................

 

 

 

 

Unconditional Collaboration.........

Image via Wikipedia

........... Unconditional  is defined as absolute, free from any restrictions. Collaboration, the idea of working with others as in "this study is the collaborative effort of Professors so and so,  et al. All too often, in business, these ideas are mutually exclusive. There always seems to be an ulterior motive, perhaps mistrust, lurking about.

Engagement, a  one way sort of thing, is giving way to collaboration. Collaboration, by it's very definition, requires teamwork. Unconditional Collaboration means not only do you drink the Kool Aid but you help formulate it too.

Imagine the possibilities?

Oh wow, Oh wow........

........indeed!

Returning to this blog, woefully neglected, I was encouraged to see the page views since my last post in June! DOA for sure , but NO!

So here we go...yet again.

Not too long ago I was acknowledged by peers to be a "thinker". Geez, we're all thinkers aren't we?

Who among you has the courage to be a"critical" thinker? 

Think about it. Who wants to be seen as "critical"?

"Critical thinking" as currency, no? 

 

 

 

An opportunity lost.....

......by sponsors other than me.

There are twenty two sponsors on the paage to your left. Only one, EU INC, (third line down on the left), is capable of satisfying those of "on demand brand" mentality.

As the marketplace becomes more on demand brands need to rethink their image, no?

 

Evolving, everything seems......

...to be evolving. Some might say a "work in progress", naysayers for sure use "CHANGE"! Helps rationalize why they can't fall in line and accept it. 

Evolving is like watching grass grow. 

There's little time in the world for things to evolve, no?

What it all comes down to.....

......is really what it begins with, TRUST.

"People don't trust your company, people trust people. People they know. People whose opinions and recommendations they seek out and have faith in. People don't buy your company, product or services first. They buy people first." www.brainsonfirebook.com .    

What are you doing to gain their TRUST?

 

 

About EU Inc.

Owned and operated by Bruce Perryman, EU Inc. is a large volume commercial embroiderer with laser branding decoration. EU Inc. is a 100% contract only , we do not sell direct or compete with our clientele. Based in Tempe, AZ, our production facility features state of the art Tajima embroidery machines, ( 62+ heads), a cutting edge wireless technology platform, and the newest trend in decorated apparel; a the exclusive Seit Laser Bridge machine. Laser decorating is a retail inspired trend, made popular by original brands Hollister and Abercrombie & Fitch-and recently replicated throughout all aspects of the decorated apparel market including  retail, team sports, collegiate, and promotional apparel markets. Laser decorated apparel features applique, reverse applique or laser etching branding and delivers tremendous profit potential with it's higher perceived value price point.

 EU Inc. has twenty plus years experience doing contract work with upscale fashion labels, major league sports organizations, national fulfillment programs and promotional product professionals. Bruce is a frequent speaker at industry trade shows, current President of the Arizona Promotional Product Association  and past RAC Delegate, PPAI board member.

EU Inc. is a SanMar PSST decorator, the PSST decoration program offers free next day shipping from SanMar to EU Inc., regardless of the size of the order.

 

Social Media and ROI......

.....can't be achieved unless you're participating.

Last week while attending a strategy session a member of the group brought up the importance of measuring ROI.  Not too long ago an esteemed colleague mentioned that it was futile to measure ROI as it relates to Social Media.  Quite true if you don't have a well thought out strategy, aka Marketing Plan.

How do you measure your ROI as it relates to social media?

The State of the Union..........

..........is __________?

Fill in the blank.

It's the same thing every year. Americans tune in and look for signs of life, hope and more. Only to be woefully disappointed. Albeit Congress did try something new........date night! The audience dynamics were interesting as well. Standing O when it "felt good". When the President acknowledged the members of our Armed Forces. NO Standing O when something of substance, like government reform, was mentioned. 

What are your thought? What is the State of the Union?

Embroidery A-Z...........

 .........is a presentation that was recently presented at the PPAI EXPO in Las Vegas. Directed toward the Promotional Professional the intent is to present a  basic understanding of the "three dimensional art form", embroidery. Takeaways will enable you to converse in a more meaningful  and effective way with your client base and your decorator. 

The presentation is available below. Please feel free to contact me should you have any questions.

 

Download EUINCEMBAZ

The Competition.......

........sometimes distracts us. All business owners, from start ups to seasoned veterans, give thought to the competition. One must be aware of the competition but that's where your concerns should end.

The following is from ventur capitalist Fred Wilson (avc.com), "One mistake I see startups make a lot is getting too focused on what is going on around them. They spend too much time trying to figure out what their competitors are going to do. They watch the next hot startup with jealousy and it reminds them of when they were that 'shiny new thing' and they want that back. The reality of startups is that there is so much opportunity out there that if you just focus on what is in front of you, your company will do fine."

Are you focused on the road ahead?

Pick a fight.....

Cover of Rework

...... on page 141 of the book REWORK (co-authored by Jason Fried, et al) one is invited to take on the competition. Of all the great observations contained in this book this one point is profound.  

"If you think a competitor sucks, say so. When you do that you'll find that others who agree with you will rally to your side. Being the anti _______ is a great way to differentiate yourself and attract followers." 

Several great examples are cited concluding with the following.

"Having an enemy gives you a great story to tell customers, too. Taking a stand always stands out. People get stoked by conflict. They take sides. Passions are ignited. And that's a good way to get people to take notice."

Given the events of last week don't you think the time has come in the Promotional Products Profession?

Niche, niche, niche and..........

more niche!

As a small business owner/ entrepenuer you should be very familiar with this idea. Find a comfort zone, a.k.a. NICHE, and exploit it. Dare I say, service, move on and repeat. Nothng new here.

Enter social media.  Now, one is suppose to build / lead a community, a tribe or is it a NICHE?

Nothing new here either. In fact the following is quite revealing. "As usual, maketers are turning hype into hyperventilation. This time, it's about the supposed end of marketing as we know it, thanks to the rise of social media and the shift of power to consumers." Continuing, "Social media makes it more urgent than ever that companies get the basics right, developing and reliably delivering on a compelling brand promise." This quote is part of the opening paragraph to a story in the December 2010 (highly recommended reading) issue of the Harvard Buisness Review. (The One Thing You Must Get Right When Building a Brand by Patrick Barwise and Sean Meehan, pg 80).

Still, nothing new, no?

 

 

Thanksgiving.....

....is a wonderful holiday. On many levels there are many things to be THANKFUL for. Wherever this post finds you....."From my family to yours, HAPPY THANKSGIVING!"

Nothing new here.........

.....in business it ALL starts with understanding the wants and needs (behavior) of the marketplace.

All else is futility.

Now, telling the story is your responsibility.

How are you doing with that?

 

 

 

 

 

Ponder this.........

......from The On-Demand Brand authored by Rick Mathieson.

"Call it the digital generation.

The websites are so twentieth-century generation.

Th iPhone toting, Facebook-hopping, videogame-fragging, Twitter-tapping, I-want-what-I-want, when-where-and-how-I-want-it generation.

By whatever name, today's marketers are desperate to connect with an ever-elusive, increasingly ad-resistent consumer republic.

And they're quickly discovering that the most powerful way to accomplish that is through blocbuster digital experiences taht say goodbye to "new media," and hello to "now media."

It's been awhile..........

............since my last confession. Oh, blog post, I'm sorry.

Blogging, Podcasting and simply telling your story is THE single most powerful thing you can do to promote your business. Rather interesting that most people will  participate @ Facebook, Twitter and Linkedin and consider that sufficient. Most business folks, salesman for sure, would agree it's about the relationship, no? Well then, if it's left to Facebook, Twitter and Linkedin, isn't your perception of "relationship" somewhat shallow?

Where's the engagement?

Get digital......

....not social! There are numerous networking opportunities allowing for real time face to face interaction. Then, of course, there are the opportunities presented by facebook, MySpace and 3D platforms such as Second Life. These "platforms" are merely the "tools" to support a strategy. The face of Marketing is changing such that those who are more software savvy, gamers and the like, will be far more relevant. Indeed a necessity.

You keep up with trends.....

....replacing your car for a newer model, your clothes for that "fresh" look. Why then, is it so hard to embrace and engage? Embrace, or gladly accept, the new "tools" provided by social media. Stay relevant by engaging those in your "playground". stay on the offensive and make a difference.

Is it fun......

..............or is it work?

When do you know? Things have been challenging for too long. You've withstood the worst of it, no?

So, are we having fun yet? The old saying goes something like...."if it's work it's a job." So if you're having fun you're either a boss an owner or a politician! Now wait a minute. A boss would retire let's say after 20years. An owner cashes in just as soon as they can. A politician? Well wait a minute. Any member of Congress (state level to0) can  leave sooner than later and with a guilded parachute. So why would anyone feed at the public trough for so long?

Maybe they really are America's best and brightest! History shows us otherwise.

 

stay on the offensive and make a difference.   

REWORK........

.........a book written by Jason Fried & David Heinemeir Hansson founders of 37SIGNALS, www.37signals.com caught my attention recently. "Ignore this book at your own peril" proclaims Seth Godin, www.sethgodin.typepad.com . Tom Peter's, www.tompeters.com,  proclaims the book's "genius, clarity and the fact that it brought him to tears". Besides, my wife brought it home from the library as she thought I would enjoy it.  How could I refuse. They are all correct!

However be warned. To emulate this type of behavior, vision and success requires a particular mindset. Those of you who hail from "corporate America" will have difficulty embracing these concepts. It's not just the business world. Academia has been woefully pathetic when it comes to guiding one through the rigors of ones studies.

 

Diversify or die....

....the wise words of a friend of mine. As a business owner there are many times you question just about everything you do. Past, present and future. There's no going back however one relies on that moving forward. Life, in and out of business, is about learning. Don't ever forget that! Failing isn't fatal and winning doesn't last. THE trend in business, and life, today revolves around what a colleague calls out, "let's get Social"! Of course we've always been Social. Folks may worry about their technology IQ while statistics don't necessarily agree. We,collectively, assume that the younger generation is more in-tune with technology. However they have to grow into the experience that BOOMERS have. That being said the new mantra, if you will, is found in Brian Solis's new book ENGAGE......Engage or die. It WILL resonate with everyone......

These are exciting times.......

...to be in business. Or as I like to say "never a dull moment!" I downloaded Brian Solis's new book ENGAGE yesterday. The Foreword, written by Ashton Kutcher, was clearly the shortest missive I've ever seen. Yet, oh so powerful. What resonated is this..."This is our time. This is your time. Engage." Are you Engaged if so how? engage or die.

Business is about relationships.

An understatement for sure and we know that relationships come in many flavors.

The other day, at a presentation, a speaker mentioned that his " company doesn't like to strong-arm vendors".  A few sentences later  he concluded his remarks with "they agree and sign or they don't get paid".

Like I said, there are all kinds of relationships!

 

 

stay on the offensive and make a difference..........

 

 

ROI......

.....management always wants to know about ROI.

In the "social" world ROI is not so easily quantified. Must the measure always be in financial terms or can strategic/tactical  importance suffice? Some would speculate that ROI in social media is measured by the trust you've earned within your community (tribe). Whether on-line or off-line how is this any different from business as usual?

stay on the offensive and make a difference.....................

Social Media 101

Finishing up Chris Brogan's latest book Social Media 101. Tremendous amount of info and lots of "actionable items". 

Among the many take aways I found this to be quite compelling:

"You have to think consciously about how you use social networks, and you have to build relationships that are decoupled from goals."

Strategy, whether On-line (social) or Off-line (print, TV, mail) is still a necessity. Nothing in the marketing mix has changed. Technology has given us the ability to go "wide and deep" rather efficiently.

The question becomes, Can you go deep consistently?

Would love to hear your thoughts.

 

stay on the offensive and make a difference..........

1. Think small....

...it's been awhile since I've blogged. In looking for meaningful content aka inspiration. I came across a list of ideas. Number 1 is Think small.  Always a fan of brevity it was amazong to read Seth Godins post yesterday. Look for The only possible response... @ www.sethgodin.typepad.com .

stay on the offensive and make a difference......

Andy Rooney

I just caught Andy's segment on 60 minutes. Social Media at it's best! Stay on the offensive and make a difference.....

I'm a Yankee Doodle Dandy...........

Happy 4th of July America!

What better way to spend the 4th than at a baseball game. It's so American. Hot dogs, ice cream, apple pie and Chevrolet! So it was that my oldest daughter, 9 year old Olivia, and I attended the Arizona Diamondbacks game. In keeping with the spirit of the day it was also Military Appreciation day. The Diamondbacks saluted folks from various conflicts with the most rousing applause going to those currently in harms way. However I must say that when they asked all veterans and current active duty military personnel to stand it was truly humbling. At first reluctant to stand I was persuaded by a rather excited Ollie. It is in moments like these that I'm reminded of the impact made by my service to this country.  

Many before me and many after will heed, for various reasons, the call to arms. Some will give the ultimate while the rest of us return home. Their spirit always remembered, their heroism never forgotten.

God Bless America.

More powerful than a locomotive...........

 

 

 

 

It's a t-shirt?

No, it's not just a t-shirt........it is a hand crafted one of a kind, latest in technology, t-shirt. Incorporating a laser applique  AND embroidered Microsoft TAG! Never before embroidered, by me anyway, on apparel.

First of all let's THANK SANMAR for their generous donation....the shirts! EVERYONE at SANMAR was so enthusiastic and helpful. 

So back to the shirt.........the PPAI produced Leadership Development Workshop ( LDW) was first held in 2000 at Big Sky, Montana. 

 

Here we are in 2010. Throughout the years the success has been the result of Staff's efforts but more importantly YOUR enthusiasm to make Regional Associations stronger! First time attendees, old salts and the middle of the road group. YOU are what makes LDW so successful. THANKS for coming.

 The links below show the evolution of your shirt. The decoration is cutting edge. The TAG is VERY cutting edge. Should you have any questions after viewing the links below please seek me out.

 Finally, to the new attendee, I can guarantee this will be THE best education event you have ever attended. REGIONAL RELATIONS @ PPAI is over the top in every respect. THANK YOU.

ENJOY and I look forward to meeting each of you. Don't be BASHFUL!

Click here to read what PPB  wrote about tag technology in the promotional market, and watch the video demonstrating how the laser applique decoration and embroidered tag were created..

Feel free to email me if you have any questions or comments!   

 

All you have to do is..........

....ask.

Back in April I was catching up on my on-line feeds when I came across a posting by Charlene Li. Charlene, a coauthor of the bestselling book Groundswell, was offering an "advance reading copy" of her new book Open Leadership. One was directed to another site to view the criteria to be met in order to receive the book. Well, at first glance, I didn't really meet the criteria. So in the comments section of the request I simply stated my case. Confessing to being an old dog who could learn new tricks not to mention having a keen interest in leadership.

Lo and behold, several days later, the book arrived. THANK YOU Charlene.

Surprisingly, this week, a copy of the finished product arrived as well. Once again demonstrating the power of asking!

I highly recommend Charlene Li's book. Open Leadership: How social technology can transform the way you lead.

Words Left Unspoken

When Zoe was almost three, she spoke in sign. Words she could never say, were finally free with the fluttering, practiced movement of her hands. Maybe she wasn't speaking then because of her undiagnosed epilepsy, or her unrecognized severe vision loss. Or maybe it was because she was sick ALL the time, with one infection and hospital visit after another. So I found Christine, a local ASL instructor who came to our house and opened our world. I wrote about what that must have been like for Zoe and what is was like for me, here. 

via specialneedsmom.typepad.com

Magic Marker Monday

  At 5 Minutes for Special Needs today is Magic Marker Monday. Here is a great sample of Zoe's art, this was done on a 5x7 piece of paper, which allows her to finish her picture, and fill the page, without becoming too tired before she has completed the project. In Zoe's drawings, all of her "people" have " happy arms" and long, long legs. Sometimes I wonder if there is a hidden meaning behind the way she draws them... or is that just a mother's heart aching a bit? As always, I will enjoy the happy face and smile.

via specialneedsmom.typepad.com

How many of you take yourselves too seriously?

Come on it's hard to admit but we're all guilty of this from time to time. It's certainly part of human nature. Over time the more successful you become the more likely you are to exhibit this trait. Afterall success can be intoxicating.

 It takes a lot of self control to be humble.

Living in the past....

....can be detrimental to your "relevance".

The other day I had a telephone conversation with a complete stranger. Someone I had never met albeit was aware of who they were. As it is we are on opposite sides of an issue. Completely at opposite ends. 

As he shared his thoughts the caller, all too often, brought up "in the old days", "the way it used to be", and "that wouldn't happen in my day".

Sad.

stay on the offensive and make a difference...............

Tell your story..............

.........it's that simple.

Key word here is simple. Authentic, believable, concise and "sticky". Engagement will follow and you'll live happily ever after.

stay on the offensive and make a DIFFERENCE!!!

"Deja Vu.....

....all over again" an infamous Yogi-ism.

In getting ready to host a twenty year celebratory open house for my business it seems as though things have come full circle.

The ultimate "final exam" came about in 1989 as I left the safety of NJ and moved to North Carolina and started Embroidery Unlimited. Funny how motivated one becomes when faced with monthly expenses in the form of machine payments, rent and payroll. Not to mention the specter of failure. Of course,  all of this is rationalized, as is every business decision, by the fact that the end game would be to send out the resume and become an employee, again!

Fast forward...the current business climate requires things be done differently. More than ever we are required to work smarter. Out with the familiar, away with complacency, time to embrace change.

From clients to business owners to the more established companies, if you "get it", you'll see and hear many folks are doing things differently. Banks are becoming more accommodating. Marketing efforts are becoming more efficient and effective with the increasing use of digital media. Once again, across the organization, LEAN is a familiar buzz word.

There's nothing new in this line of thinking. Anyone whose ever been part of a start up has this experience. It's about treating all resources as if their scarce.

It's a new day and it ain't easy.........challenges abound. So too opportunity.

stay on the offensive and MAKE a difference...............

My life in a box.........

Image by jaycross via Flickr

.......holds a lot of memories.

This afternoon I went through the "box" that holds the mementos of my life. Yes,there are all the report cards from K-12, transcripts documenting my participation in the Southeast Asian War Games, and a solid 3.2 GPA regardless of the school I attended or the degree achieved. There were the many NYC Marathon certificates, Triathlon photos, books about racing and the Operators Manual for the Beechcraft A-36 Bonanza, my favorite airplane that I love to fly!

 If you were to look at my accomplishments versus the general population you'd find me in the minority,  fewer than 3%. My most recent achievement, Certified Advertising Specialist, a professional designation, puts me in an elite class. That's right, again fewer than 3%.

However, the best was uncovering the note from the editors of the Harvard Business Review (June 1986), acknowledging my submission of a letter commenting on an article in a previous edition. They had published an article maligning the Vietnam Veterans. I replied, and it was eventually published. Me, published in the Harvard Business Review. I didn't realize the significance of this until I attended a week long Executive program at Michigan State University. Upon completion of the program , we had a celebratory dinner at the University Club. I had the good fortune to be seated at a table with a group of the faculty. The program was truly great, the faculty top notch and the participants rising stars in their respective organizations.The conversations during dinner were the usual small talk. Somehow, leave it to academia, publishing came up. I was out gunned, I thought to myself. I had written an article in my college newspaper (setting things straight about Vietnam Veterans). This conversation, however, required more. Then I uttered, "well I was published in the HBR". Everyone at the table paused, you could hear a pin drop. Pause for effect, I continued, " it was only a letter to the editor". That didn't matter, these guys validated and celebrated the importance of that effort.

Since then I've gone on to write many articles for several trade rags, Blog, Speak and do the occasional letter to the editor. Full circle.

Isn't it time for you to get involved and join in the conversation?

stay on the offensive and make a difference.............

Would you agree...........

....that change made with an approach resembling evolution is a feeble attempt at change? The underlying thought is that evolving change, implied as spread out over time, will rarely achieve the desired outcome.

Where as a revolutionary approach stands a better chance of achieving the desired outcome. The thought here is that the change is so "radical" as to be enthusiastically embraced and implemented by the masses that opposition is simply bowled over.

Does it need to be one or the other?

stay on the offensive and make a difference..................

Are websites passe?

At one point a website was considered a necessity. Intuitively, as one embraces the ever evolving strategy of Social Media / Digital Marketing you come to question the need for a web presence using a website.

For example, in the promotional products profession, suppliers produce catalogs (print media), have  websites (duplicating the catalog), maybe a Facebook, Twitter, LinkedIN presence and perhaps Blog. Distributors, at the very least have websites that more often than not are templates where any semblance of creativity is lost in the headlines exclaiming the availability of 10,000 promotional items!

Consider the time and resources required to keep all of this content fresh AND relevant? What is your marketing strategy and how relevant are the tools your using?

The Power of Swag...........

Image by twidvia Flickr

...page 138 in the revised edition of WORD OF MOUTH MARKETING by Andy Sernovitz.

"Never under estimate the power of swag-free hats, shirts, bag, toys or anything with company logos on it." There are several paragraphs speaking to this point. "Every item with your logo becomes a word of mouth generator when it's worn by a real person." His point concludes with "Give away lots of free stuff."

I highly recommend this book along with Andy's blog www.damniwish.com and his website www.wordofmouthbook.com .

Specialneedsdad.....

.com. My wife, Suzanne,  blogs @ www.specialneedsmom.com. Blogging is her way of sharing in the lives of others whose children are afflicted with a variety of health issues. As new parents, like so many before us, we had no idea of what it would be like to deal with a special needs child let alone two. My daughters Olivia and Zoe have a rare genetic disorder, mitochondrial disease, that is degenerative. So little is known about this disease that we've come to have no expectations and live in the moment. The best way to understand the challenge is in this analogy. As adults you and I awake each morning as fully charged D cell batteries. Ollie and Zoe awake as half charged, if their lucky, AAA batteries. If I dwell on the what if's, think too long about the future or wonder why, I'd be missing too much of the here and now. An better appreciation for that old cliche "Life is too short".

Don't get me wrong, I've had my moments. It's only human nature to wonder why. To worry, to feel.....

Whew! And just like that it's time to go home and play with the girls!

stay on the offensive and make a difference.............

State of the Union

It happens to me every year when the State of the Union speech is scheduled. I get conflicted. Like most Americans I want to hear what is being said. On the other hand I come away woefully disappointed and disillusioned. Typically the content of the speech is somewhat delusional and not founded in fact. Skewed to say the very least. Then the cameras scans the audience. There in lies the real problem. It would appear that most members of Congress have held their respective positions far too long. Could you imagine running a company with the same management team for 20 or 30 years? Just how cutting edge and relevant  would that company be? Behind the President we see Biden and Pelosi often times distracted and seemingly not paying attention. As the camera scans the crowd I wonder;  "Don't we, as Americans, owe ourselves more than this?" Are these folks the best and the brightest for these times?

Somehow, as a country, we manage to survive. Isn't it about time we excel?

stay on the offensive and make a difference.............

LINCHPIN, Seth Godin's..........

......latest masterpiece, is quite remarkable.

Overall the book is well thought out and reveling on many levels. We're presented a rationale for the predicament we find ourselves in and repeatedly challenged with a call to action. Yes, the system is broken. Working within the system, or working to change the system, is not for the faint hearted. Collectively and individually we are called upon, using our innate abilities, to make a difference, become indispensable.

The book starts off slowly however, once again, Seth delivers in his very simplistic approach. The diagrams, a nice touch, were over the top in simplicity and explanation.

stay on the offensive and make a difference..........

Embroidery is a ......

Image via Wikipedia

......three dimensional art form. Most recognize the corporate design or logo that establishes a brand, ie; Ralph Lauren's polo pony, or the distressed appliques found in Abercrombie & Fitch. All of these applications clearly demonstrate the artistic aspects of embroidery.

Embroidery has been an integral part of the rich history of decorated apparel and textiles. Those of you practicing in the promotional profession, who accept the premise of the art form, should cash in when selling decorated apparel. That is if you're selling. Far too many, in the profession, are order takers not rain makers.

stay on the offensive and make a difference..........

  

Inspiration and........

...encouragement.

Last week at EXPO it was......Brilliance, Fascination, Distinction and now LINCHPIN.

There's a common thread here, no? Conspiracy theory at least?

Has the system really held us back, dumbed it down and simply made us less than we are?

Stay on the offensive and make a difference.

Reading materials..........

Returning home from the PPAI EXPO I was greeted with a few choices in reading materials.

Fascinate: 7 Triggers to Persuasion and Captivation by Sally Hogshead is featured in a column (pg 20)in the February 2010 edition of INC magazine. Timely in that she spoke at PPAI EXPO just the other day. Great presentation and quite lively.

Finally received the anxiously awaited arrival of Seth Godin's new book LINCHPIN. Got through the introduction before falling asleep. The last paragraph was of the introduction was profound in it's simplicity. Looking forward to reading today.

The other book that arrived was the revised edition of WORD OF MOUTH MARKETINGby Andy Sernovitz. I've been a hugh proponent of WOM for a very long time. The advent of Social Media Channels coupled with effective use of WOM makes it possible to achieve greater success in your marketing efforts.

I'll spend several hours today getting into LINCHPIN.

stay on the offensive and make a difference.......

Carpe Diem......

..... a well worn cliche. I've spent this week at the PPAI Expo in Las Vegas. This is THE show for the Promotional Professional. I participated as a presenter, walked the show floor and attended Board meetings. There is, as usual, a sense of optimism in the air however guard. This crowd of Sales Professionals embodies the American spirit.

A host of speakers did a great job to motivate, inspire and deliver stark realities. Simon Bailey, a clever young man and author, encouraged us to unlock our personal brilliance. Scott McKain spoke about the Collapse of Distinction. "Fascination is the single most powerful way to influence behavior" and Sally Hogshead di a wonderful job sharing her thoughts. The legendary James Carville demonstrated that he could present a balanced series of observations regarding our government. He pointed out, regardless of the campaign rhetoric, That change has never taken place inside the beltway. He further concluded that a third party may gain traction as public discontent continues to rise. I have a renewed respect for Mr. Carville. Semper Fi.

It was good doing the Associations business, seeing old friends while making new ones. Participating in professional development as a presenter and a student is always uplifting. So I leave EXPO with a sense of renewal. Until next year...........

stay on the offensive and make a difference.

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